Residents 2.5x More Likely to Get an EV

Here’s something often overlooked: EV charging doesn’t just meet demand—it actually creates it.

According to SWTCH, residents are 2.5 times more likely to buy an EV if they can charge at home. That’s a game-changer. Why? Because as soon as you install chargers, you’re no longer just reacting to the market—you’re actively shaping it.

• Resident stickiness: Someone who buys an EV and charges at home is far less likely to move out. They’re now invested in your building—not just with rent, but with a lifestyle choice that locks them in. And the longer your competitors wait, the more a renewal is the obvious choice for your EV residents.
  
  

• Leasing advantage: Prospects are asking about EV charging more often. If you can say “Yes, we have it,” you immediately stand out from competitors who can’t.
  
  

• Revenue flywheel: The more demand there is for your EV chargers, the more those chargers get used. The more they’re used, the faster they pay back—and the stronger the case becomes for expanding.

It’s easy to think of EV charging as a “nice-to-have.” But it's actually a growth lever: it drives tenant adoption, fuels utilization, and compounds your NOI over time.